Felix Feng, Co-Founder and CEO of Set Protocol, sat down with us today to discuss the future of asset management.
How did you get your start in crypto and what inspired you to build Set Protocol?
I first heard about crypto during the bull market in 2013 when Bitcoin went from $100 to $1300. When I studied abroad in Milan, I had the chance to attend Bitcoin 2014, the annual Bitcoin conference. I listened to many of the technical presentations, met early companies like Coinbase and figures like Charlie Lee. I left that event convinced crypto was going to change the financial/legal industries to same way that the internet changed media and communications industries.
Since then, I’ve gone down the rabbit hole, working at 21.co, starting an angel syndicate called Turing Capital, and since then Set.
What are you building and what sets it apart?
Set is a protocol that makes fund strategies easy and accessible. We built TokenSets, which is the first interface where you can acquire a Set with a few clicks of a button. Today, you can get simple strategies like an Index and more complicated technical analysis strategies like a Moving Average Crossover. Recently, we launched Set Social Trading on TokenSets which allows traders to effectively tokenize their strategies. Users can buy into traders Sets and gain automated exposure to their strategy.
Who do you view as the ideal user or customer for your product or service?
The amateur investor or trader would find our products useful – those who understand the power of implementing a strategy, but don’t necessarily have the knowledge, effort, or skills to do it.
What future event or feature on your road map are you most excited for?
We’re most excited about onboarding more Social Traders and continuing to release more robo Sets onto the TokenSets platform.
Where do you see your project, product, or service fitting into the future of DeFi?
We hope our product serves as a fundamental primitive for automated trading and asset management.
What’s something in DeFi that you think more people should be paying attention to?
Asset Management Primitives!